GATORADE "FUELED LEGACY"
For the 76th season of the University Athletics Association of the Philippines (UAAP), we wanted to pay homage to the greats of Philippine collegiate basketball. Fueled Legacy is a campaign that showcased the current roster of Gatorade ambassadors alongside the legends from each university.
Agency: DDB Group Philippines
Client: Gatorade Philippines
Executive Creative Director: Patrick Miciano
Associate Creative Director: Maan Agsalud
Copywriter: Kiten Capili, Yogi Oyog
Art Direction: Adi Yapyuco, Fini Mara, Cardy Santos
Final Artist: Jun Dela Cruz, Bea Talens
